A World Marathon Major is not built alone. The TCS Sydney Marathon is proudly supported by an elite coalition of global brands, progressive government agencies, and innovative community partners. Together, we are committed to pushing the boundaries of athletic excellence, promoting active community health, and cementing Sydney’s status on the world stage of running. We celebrate our partners who make this monumental city-wide festival possible.
Title, Strategic and Presenting Partners
TITLE PARTNER
TCS
TCS helps businesses stay ahead in a perpetually changing world through technology, innovation, and digital transformation. We’re proud to support runners and businesses alike.
STRATEGIC PARTNER
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government.
PRESENTING PARTNER
ASICS
ASICS is at the forefront of the world performance sports market as undisputedly the leading running shoe brand for enthusiasts and professional athletes alike. Whether at professional sporting events, the Olympics or an everyday run around a park, ASICS is the runner's choice, providing comfort, support and a superior ride.
Strategic Partners
Major Roads Partner
Transurban
At Transurban, our purpose is to strengthen communities through transport. We’re keeping Sydney moving on our roads by getting you where you’re going quicker, safer and easier.
Strategic Partner
Sydney Opera House
Strategic Partner of the TCS Sydney Marathon presented by ASICS
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Strategic Partner
Australian Olympic Committee
Strategic Partner of the TCS Sydney Marathon presented by ASICS
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Strategic Partner
Greater Sydney Parklands
Strategic Partner of the TCS Sydney Marathon presented by ASICS
Telecommunications & Innovation Partner
Telstra
Strategic Partner of the TCS Sydney Marathon presented by ASICS
Official Event Partners & Suppliers
Home Appliance Partner
SharkNinja
Shark and Ninja are one of several house-care brands developed by SharkNinja Operating LLC, a pioneer in small household appliances and cleaning solutions that fit the lifestyles of busy people all over the world.
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Protein Partner
Up&Go
UP&GO Protein Energize is Australian made and owned, supporting active, on-the-go lifestyles. With a focus on convenience and everyday nutrition, UP&GO is proud to partner with events that inspire people to get moving together.
Automotive Partner
Porsche
The iconic sports car brand for those who follow their dreams. Porsche epitomises freedom and independence – and the inner drive to achieve goals.
CRM and Customer Platform
Hubspot
HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service.
Hydration Partner
Powerade
Powerade's mission is to empower athletes by providing the hydration and electrolytes needed to fuel their performance and help them reach their potential.
Pharmacy Partner
Chemist Warehouse
Chemist Warehouse's mission is to make health and wellness accessible and affordable for all Australians. They aim to be more than just a retailer, but a trusted part of the communities they serve by providing a wide range of products at discounted prices.
Fitness Training Partner
iFIT
We know fitness is not one size fits all. So we develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
Headphone Partner
Shokz
Shokz is the world’s leading pioneer in Open-Ear technology. Shokz open-ear headphones are designed to immerse yourself in music while retaining situational awareness.
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Sunscreen Partner
La Roche Posay
La Roche Posay’s mission is to offer skincare solutions that give a better quality of life to all. Within Australia UV protection is of utmost importance, La Roche Posay’s dermatologically tested Anthelios range provides very high UVA/UVB protection for all skin types all year round.
Nipple Protector
Vaseline
Our skin goes wherever we go and moves with us through life. It’s the only one we get. That’s why Vaseline is committed to understanding and supporting skin health for all types of skin, all walks of life. So you can live without limits. Vaseline has been dedicated to skin health since 1870, and has no plans to stop until every body, everywhere can enjoy healthy, healed skin.
Energy Gel Partner
GU
At GU Energy, we want to optimize every aspect of diet and nutrition and serve athletes everywhere along the way.
Official Coffee Partner
Toby’s Estate
Our Official Coffee Partner, serving Sydney’s world-famous artisan coffee blends to spectators and runners throughout our waterfront recovery zones.
Recovery Gel, Cream and Spray Partner
Pain Away
Pain Away is Australia’s No. 1 Topical Pain Relief Brand Containing Arnica*. Since 1999, Pain Away has had Australia’s joints & muscles covered.
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Muscle Equipment Partner
Therabody
Therabody's mission is simple – to help people take charge of their daily wellness with cutting-edge technologies backed by science and research.
Yoghurt Partner
YoPRO
YoPRO, Fuel Your Journey with our range of high-protein yoghurts. YoPRO is a proud sponsor of TCS Sydney Marathon, empowering runners to reach their peak performance.
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Experience Partner
Life Savers
Helping Aussies get a whole lot more out of life since 1921, Life Savers brings deliciously sweet fun anywhere, anytime!
Beer and Cider Partner
Better Beer
Started by two ex-tradies from Sydney’s South Coast, Matt Ford and Jack Steele (The Inspired Unemployed), they created a beer for their mates that they thought was missing in the world, and that they did...
Socks Partner
Feetures
Experience Feetures, the Official Sock Brand of the TCS Sydney Marathon. Redefining comfort and sock technology with socks that eliminate blisters and enhance performance. Run Without Distraction. Wear Feetures.
Waste Management Partner
Clean Vibes
Clean Vibes offers reliable waste management services in Australia. Get in touch with our team for a free cleaning quote on your next event.
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Personalised Map Print Partner
Mark Your Moment
At Mark Your Moment, we believe life’s best moments should be celebrated and remembered long after the finish line. We create personalised artwork that preserves the emotion and energy of your achievements, turning proud accomplishments into lasting memories.
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Water Partner
Nu-Pure
At Nu-Pure Beverages, our mission is simple; to provide healthy hydration with our commitment to deliver exceptional quality, service and value through our innovation, environmentally sustainable, Australian made beverages.
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Hotel Partner
W Hotel
Rising over Darling Harbour, W Sydney instantly captures the eye with the undulating lines of its futuristic exterior and striking interiors that pay homage to the hotel’s NSW locale.
Media Alliances
Media Partners
Multilingual Broadcast
SBS
A crucial broadcast partner helping us connect with over 13 million Australians monthly, broadcasting the prestigious race across digital and multilingual linear streams.
Entertainment Partner
Nova
NOVA Entertainment is Australia's leading independent audio entertainment business.
Commercial Opportunities
Partner with the World’s Newest Major
Align your brand with Oceania’s greatest sports festival. As an Abbott World Marathon Major, the TCS Sydney Marathon offers unprecedented brand prestige, direct access to a highly affluent health-and-wellness demographic, and massive global media broadcast reach. Whether you are looking to drive national retail sales, launch digital activations, or champion social impact and community health, we design collaborative partnerships that deliver clear commercial returns and lasting legacy. Let’s build something historic together.
Head of Partnerships
For direct commercial inquiries, please contact our Head of Partnerships: partnerships@pont3.com
2026 Partnership Inquiry
partners
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