The Opportunity in Numbers
Unrivalled Reach.
Unmatched Engagement.
60,000+
Registered domestic and international athletes required to visit in-person for bib collection.
100,000+
Estimated total foot traffic across three days, including supporters, families, and fitness enthusiasts.
140+
Countries represented, offering your brand an elite, highly diverse, and global target demographic.
AUD $73M+
Injected into the local visitor economy over three years, highlighting the high-spending power of our audience.
A Legacy of Greatness
Put Your Brand at the heart of event week
Showcase your brand at Australia’s largest marathon expo this year - the first Abbott World Marathon Major in the southern hemisphere!
With a variety of booth options, including priority corner booths, custom builds and a dedicated team to help you every step of the way, activating with us will include:
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Connecting with a dedicated audience of 80,000+ runners and spectators
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Promoting your brand to an international running community
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The ability to introduce new products, offer live demos, and drive on-the-spot sales
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Featuring on TCS Sydney Marathon’s exhibitor directory promoted on event channels accessible to 60,000+ people.
Update: Exhibitor places at the 2026 TCS Sydney Marathon Running Show are currently exhausted, and we have opened a waitlist.
World-Class Exhibition Precinct
Sydney Showground
1 Showground Road, Sydney Olympic Park, NSW 2127
As the event continues to grow in its second year as an Abbott World Marathon Major, this move to Sydney Olympic Park allows us to create an even bigger, more immersive, and more dynamic TCS Sydney Marathon Running Show experience.
Sydney Olympic Park holds a significant place in Australia’s sporting history, as it was the hub of the Sydney 2000 Olympic Games. As the only remaining participant legacy of those Games, the TCS Sydney Marathon links its present as an Abbott World Marathon Major to its past by hosting the Running Show in a location steeped in Australia’s Olympic history.
Three Days
Full Exhibition Programme
Sydney Olympic Park
Sydney Showground
Exhibitor Categories & Booth Schemes
Sectors We Showcase
Apparel & Footwear
Showcase your latest gear, limited-edition merchandise, and cutting-edge footwear to athletes looking for their next performance advantage.
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Technology & Wearables
Demonstrate GPS watches, smart fitness trackers, recover tech, and sports bio-metrics to a tech-savvy demographic.
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Nutrition & Wellness
Sample and sell high-energy gels, hydration solutions, supplements, and organic health foods directly to health-conscious consumers.
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Sports Tourism & Events
Promote international marathons, regional trail runs, sports travel packages, and elite training camps.
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Align with Global Industry Leaders
A Trusted Commercial Pedigree
When you exhibit at the TCS Sydney Marathon Running Show, you align your brand with some of the world’s most prestigious organizations. Our commercial ecosystem is built on innovation, high-end activation, and deep audience engagement. Stand alongside our trusted premium partners:
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Our Major Anchor Partners
Tata Consultancy
Services (tcs) & Asics
As our Title and Presenting Partners, TCS drives our state-of-the-art digital event infrastructure, while ASICS headlines our retail space, supplying exclusive merchandise and athletic kit to over 35,000 runners.
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High-Performance & Lifestyle
Porsche & Ninja
Porsche sponsors our elite athlete pathways and lead vehicles, projecting ultimate precision. Ninja activates our high-energy, DJ-powered cheer zones and spectator villages, creating an unmatched festival vibe.
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Runner Support & Rituals
Vaseline, Toby’s Estate & Up&Go
From on-course chafing protection by Vaseline to Toby’s Estate’s post-run coffee culture hubs and Up&Go’s protein drink recovery stations, our partners are deeply woven into the runner’s journey.