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YAEL REED APPOINTED HEAD OF PARTNERSHIPS AT PONT3

  • Writer: TCS Sydney Marathon
    TCS Sydney Marathon
  • 20 hours ago
  • 2 min read


(Sydney, 4 March 2026) Pont3 has announced the appointment of Yael Reed as Head of Partnerships, overseeing the TCS Sydney Marathon presented by ASICS and the company’s broader sponsorship portfolio. 

Reed brings extensive experience across Australia’s sporting landscape, having held senior roles at Netball NSW, Football Australia and, most recently, as a Marketing Consultant at Newcastle Jets FC. 

She also serves on multiple advisory boards, including Wheelchair Rugby League Australia and Swimming NSW’s Commercial Advisory Committee, supporting initiatives that shape Australia’s sporting identity. 

At Pont3, an industry leader in delivering premier sporting events including the TCS Sydney Marathon presented by ASICS and the Real Insurance Harbour 10k, Reed will lead the organisation’s commercial and sponsorship strategy. She will shape and execute a clear growth framework across the portfolio, securing new partners, strengthening existing relationships and delivering integrated, insight-led partnerships that drive measurable returns and sustainable revenue growth. A key priority will be amplifying the global and local impact of the TCS Sydney Marathon while unlocking the full value of an expanding partnership pipeline. 

“I’m incredibly excited to join Pont3 at such a pivotal time, particularly given the rapid rise in running and the growing interest in the TCS Sydney Marathon,” Reed said. 

“I’ve long admired Pont3’s commitment to strong partnerships and look forward to growing the scale, impact and commercial value of its events alongside an exceptional team and partner portfolio.” 

Kent Lunney, Commercial Director of Pont3, said, “Yael brings the strategic clarity and commercial discipline required at this stage of our growth. As the TCS Sydney Marathon continues its growth as Australia’s largest marathon and an Abbott World Marathon Major, her ability to build long-term, value-led partnerships will play a critical role in shaping our next chapter.” 

For more information, please visit www.tcssydneymarathon.com 

ENDS 

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